Having worked with over 70 individual community projects in the last twenty-eight years, Maxwell Group is a management company that can meet the varied needs of managing, developing, creating, and operating seniors care communities and related healthcare.


Our Operations Department provides support for all daily management activities within the communities. Through human resources, training, quality assurance, member services and fiscal management, we help the personnel in each community reach their potential by leading with our number one rule: Treat others as you wish to be treated. The Operations Department provides leadership through:
  • policy and procedure development and implementation
  • human resource management
  • employee recruitment
  • quality assurance
  • employee training and development
  • facilities maintenance and construction management
  • oversight of resident services / amenities
  • innovative wellness programming
  • implementation and training of person-centered care initiatives
  • regulatory compliance
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Sales and Marketing

“You have a beautiful house. Why would you ever want to leave?” That is our sales pitch to prospects. It is no secret. It’s plain and simple.
  • We are unable to sell anyone on living in our communities. They have to sell themselves.
  • We believe the answers are evident when people take the time to consider the wonderful life they can live in our communities.
  • We build relationships with our prospective members and give them the opportunity to explore the benefits we can offer their lives. This allows them peace of mind in reaching the right decision.
  • For that reason, we don’t employ sales people. We have Lifestyle Advisors – people who enjoy showing others how they can live a longer, happier and healthier life.
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Accounting and Finance

Maxwell Group centralizes all its accounting and finance functions, including billing, accounts payable, and reporting. This results in greater financial controls and eliminates redundant administrative costs at the community level. In addition, all our communities utilize the same accounting, payroll, and software systems, enabling timely, high-quality management reporting. Maxwell Group has developed standardized reporting, delivered regularly to key managers on a scheduled basis, designed to help them ensure consistent quality while managing costs. [rt_divider style=”style-4″ margin_top=”” margin_bottom=”” id=”” class=””][/rt_divider]

Marketing and Creative Services

Our Creative Services Department is our own in-house advertising agency. By having all advertising production in-house, we reduce cost for our communities, control our message and deliver projects in a timely manner. The Creative Services Department produces:
  • graphic art and all print advertising
  • web design
  • television and radio commercials
  • public relations events and releases
  • event planning
  • photography
  • copywriting
  • recruiting and collateral materials
  • creative follow-up with prospects
  • documentary and training films (including the Life Story Series)
  • sales programs and implementation
  • database administration
  • SEO optimization
  • online lead generation
  • telesales
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Development and Construction

Our Development Department team includes several professionals to produce communities that are on time and under budget. From the beginning stages of development, we make sure our buildings are operationally resourceful and are communities that will benefit the lives of our residents in every way. Maxwell Group has developed multiple CCRC’s, assisted living, Alzheimer’s care, rehab services, and skilled nursing care buildings and communities. We have developed from “green fields” more than $1.2 billion in new communities in the past 5 decades. We generally use the same core team of outside professionals (architects, general contractors, subs, and engineers) along with our full time development staff to achieve the goal of quality communities. We take great pride in always having been ahead of schedule and within budget.