About Us

Having worked with over 70 individual community projects in the last thirty years, Maxwell Group is a management company that can meet the varied needs of managing, developing, operating, and creating seniors care communities and related healthcare entities.

Development, Design & Construction

Our Development Department has developed multiple Life Plan Communities, assisted living, Alzheimer’s and memory care, rehab services, and skilled nursing care buildings and communities. We have developed from “green fields” more than $1.2 billion in new communities in the past 5 decades. We generally use the same core team of outside professionals (architects, general contractors, subs, and engineers) along with our full time development staff to achieve the goal of quality communities. We take great pride in always being ahead of schedule and within budget.


Our Operations Department provides support for all daily management activities within the communities. Through policies and procedures, human resources, fiscal management, facility services, training and development, quality assurance, regulatory compliance, member services, and wellness programming, we help the personnel in each community reach their potential by leading with our number one rule: Treat others as you wish to be treated.

Marketing & Sales

Our Marketing Department is our own in-house advertising agency and provides sales support to our communities. By having all advertising production in-house, we reduce cost for our communities, control our message and deliver projects in a timely manner. When it comes to sales we are unable to sell anyone on living in our communities; they have to sell themselves. That’s why we don’t have sales people, we have Lifestyle Advisors and their job is to assist potential members and help them determine if one our communities is the right fit for them.

Accounting & Finance

Our accounting and finance functions are all centralized, including billing, accounts payable, and reporting. This results in greater financial controls and eliminates redundant administrative costs at the community level. In addition, all of our communities utilize the same accounting, payroll, and software systems, enabling timely, high-quality management reporting. Maxwell Group has developed standardized reporting, delivered regularly to key managers on a scheduled basis, designed to help them ensure consistent quality while managing costs.

Our Vision

Is to create communities where people live longer, healthier, and happier lives.

Our Mission

Is to be caring professionals dedicated to quality services.

Guiding Principles

Senior Living Communities owns and operates twelve luxury retirement communities located in South Carolina, North Carolina, Florida, Georgia, Indiana and Connecticut. Our dedicated team members have a proven track record for success and know the importance of establishing a lifestyle that allows members to live longer, happier, healthier lives. Our number one goal is to provide an environment that encourages an independent lifestyle for all our members.

The following Guiding Principles are the foundation upon which we operate.

People First, Always.

We approach our business with a People Over Policy mindset. This allows our team members to make the decision at any given time which puts the Members we serve first. In addition, we believe in an empowered workforce. Our product is only as good as the hands that deliver it. That’s why we extend our People First principle to those we’re working alongside.

We Exist to Serve Our Members.

If we lose sight of the individuals that we’ve built our company to serve and care for, then we don’t deserve to be in business. This is why we stress our mission on a daily basis to everyone from our front-line caregivers to our home office executives.

We Have A Responsibility to be Full.

We believe that we have the best communities offering the best services resulting in industry-best care. As our company grows we are able to serve more and more Members for whom this quality of life is the best option. Therefore, it is our responsibility to be full. And by maintaining our position as best-in-class in all that we offer, we believe we can help shape a changing culture that allows our person-centered, dignity-focused philosophy to trickle down to every senior care related facility in the nation.